University of Washington Athletics (2026)

2026 SOFTBALL CREATIVE

Husky Softball has an established mantra and brand around Mighty are the Women. For the 2026 season Adidas built the team a custom cherry blossom uniform and jersey patch. So the identity came asking a simple question. What if lavender and cherry blossoms went from one-game alternate and became the season's whole visual language? Softball being a spring sport, the florals and lavender palette make sense because the cherry blossoms bloom in Seattle in the spring. So, I built custom floral text elements using cherry blossoms and floral photos from the Washington Park Arboretum and used Washington Huskies’ purple as an accent to tie it all together.

Husky Softball home opener game day graphic with Marley Teasley and floral Game Day lettering

Purple Out game day graphic with Jadyn Glab — Purple out themed game day graphic and apparel drawing from Adidas-developed cherry blossom themed logo patch. Photos by Reid Alexander.

Red and yellow azaleas at the Washington Park Arboretum — Photography from the Washington Park arboretum, Mount Rainier and the University of Washington Athletics archives used to build the floral assets.

Cherry blossoms against a blue sky — Photography from the Washington Park arboretum, Mount Rainier and the University of Washington Athletics archives used to build the floral assets.

Individual flower cutouts, a floral pattern and a floral cluster — Individual flower cutouts, floral pattern and clusters used to build the floral text and appear as elements within the graphics package.

Huskies Win! floral text without the gradient overlay — Examples of the floral text with and without the purple gradient overlay applied for use in the graphics package.

Huskies Win! floral text with the purple gradient overlay — Examples of the floral text with and without the purple gradient overlay applied for use in the graphics package.

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Accent lavender within University of Washington’s brand guide.

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Lavender palette range

Utilized as the base colors for the graphics package derived from the university’s accent lavender.

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Gradient overlay

Colors utilized within the gradient overlay applied to the floral text (pictured above). Ranging from black to white and encompassing UW Athletics “Husky purple” (#33006f).

Game day graphic — Game day, promo schedule, pitcher of the week, perfect game, final score and all-conference graphics. Six message types within one floral visual language.

Promo schedule graphic — Game day, promo schedule, pitcher of the week, perfect game, final score and all-conference graphics. Six message types within one floral visual language.

2026 Washington Softball season poster in the lavender palette featuring all 25 athletes — 2026 season poster in the lavender palette featuring all 25 athletes with Mighty are the Women and floral accents.

Next project PURDUE ATHLETICS During the 2022-23 athletic year at Purdue I was tasked with developing a cohesive visual language across volleyball, women’s basketball, baseball and softball.

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